Every piece is co-created with talented artisans based in Morocco, from Fez to Rabat.

Over the years, Sophia has continued to work with the same close-knit gang, while the team keeps growing as new projects come to life.

Today, Zoubida works with six local artisans and provides the main source of income for three families.

Sophia Kacimi also leads regular university workshops in Morocco, especially in Fez, to inspire younger generations and reconnect them with traditional craft practices.